SATTE 2024 travel show in India delivers record exhibitor and buyer numbers

South Asia’s travel show SATTE 2024, organised by Informa Markets in India, drew record exhibitor and buyer numbers to India Expo Mart, Greater Noida, in India, 22-24 February. The three-day event’s 31st edition spotlighted the theme of ‘Inclusive and Sustainable Tourism’.

Over 1,500 exhibitors and over 50,000 pre-registered trade attended the show from across India and the world, including 1,000 domestic and international buyers.

Smt. V. Vidyavathi, India’s secretary of tourism, said: “The resurgence of South Asia is nothing short of remarkable. We witness an upsurge in numbers coupled with an enriching diversity, showcasing the exponential growth of each country in the region. We must harness SATTE as a platform to champion our heritage, fostering enduring collaborations among nations within a structured framework.”

Mr. Yogesh Mudras, managing director of Informa Markets – India, added: “As the year’s first major international Tourism Show, SATTE 2024 has garnered an unprecedented response from the Indian and global travel markets… With India’s visitor export earnings projected to hit US $50bn by 2028, SATTE 2024 serves as the cornerstone for achieving Indian tourism’s goals. Our focus on inbound tourism and Vision@2047 ensures a platform for leading public and private players to drive impactful, solutions-centered changes and innovations.”


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