UK-based event website specialist ASP, has launched a major upgrade to its integrations framework, delivering what it says is “a technology leap” for global event organisers “and providing instant access to hundreds of pre-built integrations with best-in-class software”.
The development represents a significant repositioning for ASP, offering organisers real-time data transfers, and integration with any technology provider. From Salesforce and top-tier CRMs to the full spectrum of event tech platforms, the upgraded framework removes previous limitations, giving organisers freedom of choice and control.
ASP says its new framework delivers faster deployments, real-time updates, stronger security, reduced troubleshooting and the flexibility to build wider, more powerful and future-proofed tech stacks.
The framework also introduces a marketplace of pre-built integrations, giving organisers flexibility and autonomy through a self-service option while allowing ASP to continue adding new technologies as required.
Jon Benjamin (pictured), CEO of ASP, said: “This is truly one of the most important developments we’ve ever made. Our decision was driven by two things: first, staying at the forefront of our industry requires seamless integration with every best-in-class technology. Second, demand for integrations has exploded over the last year and organisers now expect speed, flexibility and scale as standard.
“We’re giving event organisers true choice and access, including hundreds of pre-built integrations, putting the power directly in their hands. Integrations should be ‘set and forget’ – configure them once and they just work. With this new framework, organisers have the freedom to build the best tech stacks possible, without compromise, while streamlining workflows, improving accuracy and enabling innovation across every system they use.”
Source: www.exhibitionworld.co.uk
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