As the data analytics revolution gains momentum at an ever-quickening pace, US-based Lippman Connects, producer of information-sharing and networking experiences for exhibition and convention industry executives, managers, and professionals, is taking an opportunity to help exhibition and convention professionals explore what this technology has to offer via an expansive agreement with data analytics leader Bear Analytics.
Sam Lippman, president, Lippman Connects, said: “Only a couple of years ago, data analytics was the tool of only the largest organisations. Thanks to the innovators at Bear Analytics, events of all sizes are discovering how to use their own data to make better decisions. That’s an outcome that aligns with the mission of Lippman Connects.”
Starting with Attendee Acquisition Roundtable on 26 October of this year, the new relationship includes programme content and event sponsorship of multiple 2024 roundtables as well as sponsorship of the Exhibition and Convention Executives Forum (ECEF), 29 May, 2024, in Washington DC.
Bear Analytics co-founder and CEO, Joe Colangelo, added: “As we broaden our customer base within the events industry, our goal is to further expand our thought leadership among event professionals looking to be more data-driven in their approach to event marketing, sales and overall strategy. Lippman Connects Programmes provide the perfect forum for us.”
Bear IQ is an event analytics platform for live, hybrid and virtual events and US clients include the National Association of Home Builders, National Confectioners Associations, and RE+ Events.