International real estate show EXPO REAL returns in Munich, Germany, 4-6 October, 2023, and Stefan Rummel (pictured), CEO of Messe München, says the outlook for this year’s exhibition is set fair, despite ongoing challenges.
With participation in Munich in 2022 for EXPO REAL nearly at pre-Covid levels, Messe München CEO says he is anticipating over 1,700 exhibitors this year, a slight decrease reflecting a difficult market situation, “which,” he says, “is not entirely unproblematic. A few country participations, such as Romania and Bulgaria, will not be present this year. Yet we succeeded in attracting new exhibition partners, such as the joint pavilion ‘UK Cities and Partners’ featuring Opportunity London, Marketing Manchester, Newcastle, and West Midlands. We also have Majid Al Futtaim from Dubai as a major participant and for the first time the Real Estate General Authority from Saudi Arabia. And there will be an Italian joint pavilion, Real Estate Italy.”
Rummel says the primary focus as an organiser is on maintaining the quality of the trade fair. “Our aim is to bring together the right people from the relevant sectors to discuss the appropriate topics – that is our claim and what has always distinguished EXPO REAL. To ensure this, we ensure we protect the core values of the EXPO REAL brand.”
Rummel notes the introduction this year of ‘EXPO REAL Decarb – make the climate change work’. The show feature targets start-ups, scale-ups and companies involved in ‘properties as ecosystems’, ‘decarbonisation of the property portfolio’ and ‘climate-neutral district and urban development’. The focus is on innovative and practical solutions to implement future projects in a climate-neutral manner or to climate-optimise existing buildings.
“We deliberately created this platform to enable companies with interface topics to other industries, such as the construction and building materials sector, photovoltaic industry, mobility concept providers or companies focusing on ClimateTech, to be present at the fair,” the CEO says.