Global event organiser dmg events is expanding its events portfolio in the Kingdom of Saudi Arabia with the launch of Saudi Signage Expo, as it moves into a $276m market.
The inaugural edition of the event will take place, 29-31 January 2024 at the Riyadh International Convention & Exhibition Centre.
Demand for a rapidly developing market is the main driver of the new launch, according to Matt Denton (pictured), president at dmg events.
“Last year the digital signage market in Saudi Arabia was worth in the region of $276m, according to 360iResearch,” said Denton. “Experts forecast this to increase more than 75% to $492m in just the next four years. Add to this an outdoor advertising market forecast to be worth $360m by 2025 and it’s easy to see why we’re launching the Kingdom’s only event for the sector. This growing industry needs a showcase.”
Leveraging dmg’s global position and international networks, the exhibition will target key decision makers from the sectors behind the signage industry growth, including advertising, retail, hospitality, entertainment, real estate and commercial. It will provide visitors an opportunity to network and do business with local and international companies showcasing the latest technology and innovation in the large format printing, digital signage, digital display technologies, graphics, imaging, gifts and promotional material, inks and substrates, textile printing, 3D printing, labeling, self adhesives and acrylics, screen printing, heat transfer paper, and other allied industries.
“With a large scale of projects currently taking shape in the real estate sector across commercial, residential, and mixed-use segments in Saudi Arabia the need for digital signage and displays has rapidly increased. We aim to provide the ideal platform for businesses to gain insights into the latest technologies, best practices, and innovative strategies that are driving the market forward while also meeting with potential customers to do business,” added Denton.
For over a decade, dmg events has strengthened its presence in the Kingdom with offices in Riyadh and Jeddah, supporting the rapid expansion of the nation’s design, infrastructure, construction, F&B, hospitality, and other industries through international flagship events such as The Big 5 Saudi, INDEX Saudi Arabia, The Hotel Show Saudi Arabia, SEA Expo, Infrastructure Expo, and others.
At the three-day event’s high-level conference programme industry leaders will debate key issues concerning the signage industry. Exhibitors will be able to demonstrate their products live at the event and visitors will have the opportunity to enhance their skills with CPD (Continuing Professional Development) certified workshops conducted by industry experts. With an expected 7,000+ attendees, the exhibition will host 100+ international and local exhibitors