Middle East

Dubai World Trade Centre welcomes 1.98m visitors and growth of 39% as exhibitions resume apace

Dubai World Trade Centre (DWTC) has announced 2022 annual results indicating strong performances across its businesses and a growth in exhibitions and events of 39% in 2022.

DWTC hosted 244 exhibitions and events in 2022 and 1.98m delegates with a robust visitation growth of 29%.

The 97 major exhibitions and conferences held last year attracted 1.18m attendees of which 38% were from overseas. 

Commenting on the results, H.E. Helal Saeed Almarri, director general of Dubai World Trade Centre Authority said: “DWTC’s 2022 results are an unequivocal endorsement of the emirate’s efforts in driving post-pandemic economic recovery and leveraging opportunity, delivered through strategic collaborative stakeholder commitment, across all sectors of the economy.”

The dynamic return to form for the MICE industry in 2022 is reflective of DWTC’s strong business portfolio and its ability to attract over 37,000 exhibiting companies (50% increase from 2021), of which 72% were international. 

Solid growth for DWTC owned exhibition and events

DWTC reports its own portfolio of exhibitions and events, which includes flagship events GITEX Global and Gulfood, attracted 337,000 visitors, registering 20% annual growth while the combined portfolio of events attracted 12,000 exhibiting companies, an increase of 35%.

DWTC has also launched KAOUN International. The overseas market-focused international events company is set to deliver the inaugural editions of Saudi Food Show and GITEX Africa in 2023.

GITEX Global, the world’s largest tech show achieved record-breaking results in 2022, attracting more than 170,000 attendees, 40% of which were international. The event generated AED2.6bn (US$710m) worth of total economic output, with 57% retained within the local economy, according to DWTC’s GITEX GLOBAL 2022 Economic Impact Assessment Report, released in December 2022.

The 27th edition of Gulfood saw a 50% increase in participation and once again connected food and beverage producers and buyers from the Middle East and Africa (MEA) region with several countries expanding their national pavilions, including Turkey, Italy and Estonia.

Top performing sectors in 2022

Healthcare, Medical and Scientific was the top-performing sector with 17 events (compared to 12 events in 2021) and attracted 202,000 participants, led by a duo of region-leading healthcare exhibitions: Arab Health and AEEDC.

The Information Technology sector grew from six events in 2021 to 10 events in 2022, attracting 184,000 attendees, which represented a 22% Y-o-Y growth, led by GITEX Global and its co-located events.

The Food and Beverage Trade sector, led by Gulfood, hosted a total of eight events and registered 160,000 participants, an increase of 18% over 2021.

Driven by Automechanika, the Automotive and Transport sector saw seven events attracting 69,000 participants, while the Big 5 was the top performing exhibition within the Building, Construction and Facility Management sector, welcoming over 66,000 visitors.

Key exhibitions and events in 2022

Other widely attended exhibitions of 2022 included Medlab Exhibition & Conference, Dubai International Pharmaceuticals and Technologies Conference and Exhibition (DUPHAT), Dubai World Dermatology and Laser Conference and Exhibition (Dubai Derma), Middle East Energy, Arabian Travel Market Exhibition, Index Exhibition, Water, Energy, Technology, and Environment Exhibition (WETEX), Dubai Muscle Show & Dubai Active 2022, Beauty World Middle East and Wellness & Spa Exhibition and Gulfood Manufacturing.

Consumer and leisure events also bounced back with over 790,000 visitors attending 47 major entertainment, live, and leisure events, led by Dubai Sports World with a record attendance of 308,000 representing a 53% increase over 2021 and Dubai Run with 193,000 participants in 2022. 

DXB Live records impressive business growth

DXB Live, DWTC’s experiential agency, witnessed record growth in 2022, marking its foray into new regional and international markets including Saudi Arabia, Bahrain and Germany.

DXB Live provided services to over 400 events and was the main contractor for over 50 exhibitions including mega events such as GITEX Global, Light Middle East, Beauty world and Gulfood.

In addition, DXB Live, in partnership with World of Coffee Association, organised and delivered the World of Coffee exhibition. The event attracted 1,000 exhibitors and brands from 44 countries, generating significant interest from coffee manufacturers and businesses across the globe.

DWTC Free Zone growth

Dubai World Trade Centre Authority (DWTCA) Free Zone doubled in size, issuing 926 new licences in 2022, while grade-A commercial One Central, marked its highest occupancy at 75% since opening. 2022 also saw the opening of the 5-star flagship 25 Hours Hotel at One Central.

“Ongoing recalibration, both for the global events industry and for DWTC, was our focus in 2022, and our year-end results are especially significant given its wide-ranging economic impact. In 2023, we will build on our position as a MICE sector leader, both locally and beyond UAE borders, as we venture into Saudi Arabia and Morocco, with KOAUN International. In parallel, we march ahead with the development of our expanding portfolio of real estate and free zone activities to ensure that we remain an attractive, future-forward hub for emerging industries and technologies as well as business leaders, entrepreneurs and innovators looking to shape the future of business from Dubai,” concluded H.E. Almarri.

Source: www.exhibitionworld.co.uk

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