UK publisher and event organiser Future plc is launching The Beauty Show 2024 in September next year, bringing together industry experts, major brands and their brand ambassadors for an immersive B2C experience in London.
The two-day Beauty Show 2024 will take place at The Business Design Centre, 20-21 September. It will feature four stages dedicated to beauty, hair, skincare and people, showcasing demonstrations, talks and workshops.
The Beauty Show 2024 is aiming to attract 5,000 attendees and 100 exhibitors.
Jonny Sullens, head of events at Future, said: “We have a community of 20 million passionate beauty enthusiasts spending on average £210 a month on beauty products. Through our brands including Whowhatwear, Marie Claire and woman&home, we reach beauty lovers of every age group at scale. With our experience in large-scale events in photography (The Photography & Video Show) and homebuilding (The Homebuilding and Renovating Show), plus woman&home Christmas Live, launching a standalone beauty show is a natural next step.”