IEG Middle East, the organiser behind the Middle East’s leading health, fitness and wellness trade show – Dubai Active Industry – is launching Riyadh Active Industry 2025. It is a move that marks a significant milestone in the kingdom’s fitness industry.
Co-located with Riyadh Muscle Show and scheduled to run 20-21 February, 2025, the two-day event will provide a platform for fitness professionals in Saudi Arabia.
Organisers expect participation from over 100 leading brands across various segments including equipment, technology, gym operators, wellness, and recovery, as Riyadh Active Industry 2025 showcases the latest products, services, and innovations in the industry.
Brands and delegates will have opportunities to connect with key buyers, distributors and retailers from the GCC and beyond through the use of a networking app, VIP buyers lounge and more.
Riyadh Active Industry 2025 will feature the XPRO Summit Riyadh on 21 February, 2025. Tailored for personal trainers and fitness coaches, the summit will offer a platform to learn from world-class trainers, gain hands-on experience, and delve into the latest industry trends.
The event will also introduce the Women in Fitness Forum (WFF), in a move designed to drive positive change within the industry.
Rachel Chatham, exhibition director for IEG Middle East said: “Riyadh Active Industry will fulfil a strong desire in the Kingdom for a platform upon which industry leading brands can showcase their full range of products and services to the key decision makers from across Saudi Arabia. With an acute focus on education, championing and fostering emerging talent in the region, as well as dedicated networking and facilitated meetings, the event will unite the KSA fitness and wellness industry with the wider global market, celebrating a pivotal time in one of the fastest growing fitness sectors in the world.
“At the forefront of the cutting-edge content of this debut event, the brand new Women in Fitness Forum will celebrate the accomplishments of female leaders within the Kingdom and across the wider GCC wellness market, highlighting their positive and transformative impact on the Kingdom’s socio-economic revolution.”
Established in 2019, Dubai Active Industry has emerged as a leader in the fitness trade show landscape, and organisers IEG believe Riyadh Active Industry 2025 is poised to continue this legacy, cementing Saudi Arabia’s position as a key player in the international health and wellness arena.
Source: www.exhibitionworld.co.uk
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