IEG’s alchemy with Asian markets begins to shine more brightly

Having just successfully concluded the first edition of SIGEP China in Shenzhen, in partnership with Koelnmesse and held at the same time as Anufood China, global event organiser Italian Exhibition Group (IEG) will, 25 May, open its food&beverage and equipment shows in Singapore via IEG Asia. And then its jewelry show follows hot on the heels in July.

“With IEG Asia, we are fully operational on the shows we acquired last February,” says Corrado Peraboni, CEO of IEG. “We are aiming for results both on food&beverage and catering equipment, and on jewellery, thanks to the expertise of our Sigep and Vicenzaoro trade shows, the strategic nature of the Singapore hub, and the prestigious scenario coordinated by the Singapore Tourism Board.”

Starting 25 May, and running for three days, Cafe Asia, International Coffee & Tea Industry Expo, Sweet & Bakes Asia and Restaurant Asia will be inaugurated at the Marina Bay Sands Expo & Convention Centre, with 243 brands on display from 26 countries.

Singapore will also host SIJE – Singapore International Jewelry Expo 2023, 13-16 July.

Ilaria Cicero, CEO of IEG Asia Pte. Ltd, notes that Singapore is the main trading platform and the most important economic hub in the whole ASEAN region. “Its port is the second largest in the world in terms of total shipping tonnage and is connected to over 600 other ports in 123 countries. Starting from this city-state, with its new company IEG ASIA, IEG aims to promote the business of Italian companies in this vast region so that they can export their products and their world-famous ‘Made in Italy’ know-how all over the globe,” says Cicero.

Francesco Santa, CEO IEG Middle East, Dubai & international business development director IEG Group, adds: “ASEAN represents one of the most interesting markets with about 600 million inhabitants and a GDP with one of the highest annual growth rates in the world. Singapore is the hub of the ASEAN area: that is precisely why we have acquired exhibition products in the historical sectors of IEG’s Food & Beverage and Gold & Jewelry trade shows. But the objective goes even further: we aim to develop new events in Thailand, Malaysia, Vietnam, Indonesia and the Philippines, covering the key ASEAN markets with our leading exhibitions.”


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