Spanish exhibition giant IFEMA Madrid hosted a record 740 events and welcomed 4m visitors in 2024, according to its latest annual report.
IFEMA Madrid recorded the best results in its history in 2024, posting revenues of €230.m – a 30% increase on 2023. Net profit reached €18.6m (up 166%), while EBITDA rose 76% to €48m.
IFEMA Madrid is Spain’s biggest events and exhibition centre. It hosts trade shows, concerts, conferences and major international meetings all year round.
The venue hosted 740 events across the year, including 100 trade fairs and congresses, 58 music and entertainment shows, and 578 professional meetings. Four international events were held outside Spain.
Visitor numbers hit 4m, up 6.8% from 2023. A total of 34,468 companies participated across IFEMA Madrid’s portfolio.
Trade fairs remained the main revenue driver, accounting for 70% of total turnover. Flagship events such as FITUR, Fruit Attraction, and Sicur were among the year’s top performers.
Congress and international growth
IFEMA Madrid hosted 16 major international congresses in 2024, including the World Hemophilia and European Diabetes congresses, drawing 83,000 attendees.
The institution also expanded globally. Fruit Attraction São Paulo marked its largest international launch, held in partnership with Fiera Milano Brasil. Other events abroad included Motortec Chile, security fair ESS+ in Colombia, and contemporary art fair ARCOlisboa in Portugal.
Digital and sustainability gains
The venue’s digital platform LIVE Connect saw 390,566 visitor users in 2024 (up 34%) and generated 43,220 business leads — a 73% increase. The venue made investments of €13.4m to support tech upgrades including CRM tools and IoT networks.
IFEMA Madrid also met its zero emissions target. Electricity, gas, and water consumption were all reduced by over 40% compared to 2018, with paper usage down 83%. It began analysing Scope 3 emissions for each event and continued cutting its carbon footprint in line with Spain’s national registry.
Source: www.exhibitionworld.co.uk
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