European platform for jewelry, watches and gemstones, INHORGENTA Munich, reports it is again attracting major brands such as Porsche Design, BOSS, Tommy Hilfiger, Calvin Klein and Lacoste as the new hall structure in Munich is set to lead to growth in exhibitors and exhibition space, according to organisers Messe München. The next edition of the show takes place 16-19 February, 2024.
“Many renowned, international brands will make their debut or return, thus confirming our concept of taking INHORGENTA Munich to a new level for its 50th anniversary—with a trading-up and a new look & feel,” says Stefanie Mändlein, exhibition director.
“Given the latest figures – the registration phase has not yet been completed –we are seeing a significant increase of around 15% both in terms of exhibitors and floor space. Particularly in the Fine Jewelry sector, we were able to tap new potential with Recarlo, Arthur Scholl and La Brune et la Blonde, among others. Our concept of reflecting the trend toward luxury throughout INHORGENTA is paying off.”
Increases in international participation are especially coming from China with Hong Kong, India, Belgium and Spain, organisers report, saying he participation of German companies is also on the rise.
“Loek Oprinsen, managing director of ILP, adds: “INHORGENTA offers an environment that is more than excellent to showcase our Ebel brand. We have witnessed the number and quality of visitors, both national and international, increase year by year. INHORGENTA has become a leading trade fair for the watch and jewelry industry which cannot be ignored. We look forward to the 2024 edition.”
In the Timepieces Hall A1, the Pavillon France Eclat, the Watch Boutique and the Salon Suisse are nearly booked out already. Fine Jewelry Hall B1 will be the stage for a new group of French designers. And the new, significantly upgraded Wedding World in Hall B2 is also meeting with great response, organisers say, currently featuring 25 wedding ring suppliers.
Personal encounters are THE recipe for success in stationary retail. Which is why we are investing in INHORGENTA,” says Mändlein.