Messe Berlin stands out in Singapore

Messe Berlin (Singapore) was named ‘Outstanding Event Organiser’ at the Singapore Tourism Awards 2021 for successfully organising  TravelRevive, the first international travel trade show to take place physically in Asia Pacific during Covid-19.  

The Singapore Tourism Awards celebrates and recognises individuals and organisations in the tourism sector for delivering outstanding experiences and demonstrating enterprise excellence. 

Powered by ITB Asia and STB, and reported from Singapore by EW, TravelRevive was the first pilot trade show to trial the newly developed ‘hybrid event’ prototype for safe itineraries, and digital enablers in Singapore. The two-day event featured domestic and international delegates, as well as conference sessions, an exhibition, and opportunities for one-on-one buyer-seller appointments. It was complemented by virtual conference sessions which enabled a wider global audience to connect with regional travel businesses. 

Katrina Leung, managing director of Messe Berlin (Singapore), said: “We are very grateful to receive this important award, which recognises our proven record in organising and running quality exhibitions. With TravelRevive, we did our part to help pave the way for a positive future for trade shows during and post-pandemic.”  

Messe Berlin (Singapore) is set to host its annual flagship event, ITB Asia, in October 2021. ITB Asia will be an all-virtual show co-located with MICE Show Asia and Travel Tech Asia, 25-29 October 2021.  


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