Messe München wins bid for an international fintech and e-commerce event

Seamless, a technology trade show for fintech and e-commerce, has chosen Messe München as its European home for 10-11 September 2024.

Seamless Europe focuses on the technologies, trends, and opportunities for the European banking innovation, insurtech, payments, retail, and e-commerce industries. The trade show is run by British organiser Terrapinn.

The two Messe München CEOs, Reinhard Pfeiffer and Stefan Rummel, have created the basis for the cooperation with Clemens Baumgärtner, head of the City of Munich’s Department of Labour and Economic Affairs. In a joint statement, the CEOs say: “Terrapinn meets an exciting environment in Munich with high-calibre service providers in fintech, insurtech and e-commerce. Fintech is a key topic in business and private life.”

For financial services, Seamless Europe is a showcase for fintech, including paytech, insurtech, lendtech, digital banking, digital insurance, core banking and open banking ideas and solutions from across Europe and beyond. The event is known for showcasing e-commerce, m-commerce, digital marketplaces, cross-border payments, digital marketing, delivery, and other technologies.

International network

In October 2023, Terrapinn launched Seamless Europe in Berlin. According to organisers, the move to Munich was decided due to its reputation as an insurtech capital in Germany, it has the having the second biggest base of banks and the second highest number of fintechs.

The event additionally has international editions, notably attracting 70,000 participants at Seamless in Dubai, Riyadh, Cairo, Johannesburg and Singapore.


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