International travel and tourism event World Travel Market London 2023 has announced that more than 14% of its exhibitor sign ups are new and they will form part of an expected total of 4,000 exhibitors at the event held at ExCeL London, 6-8 November.
High-profile names debuting this year include Eurostar – the high-speed international rail service connecting the UK with mainland Europe – and ABBA Voyage, a live concert staged in London with virtual ‘Abbatars’.
Also exhibiting for the first time is the Bermuda Tourism Authority, which intends to highlight its culture, heritage, cuisine, wellness, and sustainability offerings.
Other tourism boards making their first appearance at WTM London come from destinations including Sabah – promoting travel to northern Borneo, in Malaysia – and Almaty, the largest city in Kazakhstan.
Jamari Douglas, VP marketing and communications at Bermuda Tourism Authority, Bermuda Tourism Authority says: “As the market-leading international travel event, there is no better opportunity for us to showcase our special island.
“We look forward to sharing our latest news and offerings with the trade, alongside fresh perspectives from the organisation’s first ever female CEO, Tracy Berkeley. The UK is our third largest market after the US and Canada and we’re extremely confident that Bermuda will take its place on the global stage as a leading tourism destination.”
Juliette Losardo, exhibition director at WTM London, comments: “We are delighted to welcome new exhibitors to this year’s event, ranging from major destinations and well-established international brands to niche operators and hi-tech firms.
“The list of new exhibitors – as well as the thousands that we’re welcoming back to our stands – shows how we help the global travel community to come together to shape the future of the industry.
“Buyers attending WTM London can meet new and established clients, seal business deals and be inspired with fresh ideas for 2024 onwards.”