Olympia London appoints new CEO

Global venue management and event strategy company, ASM Global has announced that Andy O’Sullivan will join ASM’s team as the new chief executive officer of Olympia London. 

Previously vice-president for IMG’s European Stadium & Arena business, O’Sullivan has worked on many global events and world class venues including the opening of Wembley National Stadium, delivering $1bn in sales through Club Wembley; a global first.

His most recent role has been as venue director of Tottenham Hotspur Stadium from October 2012 until December 2023 where he oversaw the delivery of the venue’s guest experience, and leading transformational business change from White Hart Lane to the football club’s new home. O’Sullivan was instrumental in the design, development, mobilisation and commercialisation, on a stadium now recognised as among the new standard for world-class venues.

Chris Bray, president of ASM Global Europe said: “We are delighted to have Andy join our team, particularly at this pivotal moment for Olympia London as it takes great strides towards an incredibly exciting future. Andy comes armed with exceptional experience, knowledge of the industry and proven track record for commercial success. He also shares in our ambition for the future and growth of Olympia London so I have no doubt that he will bring tremendous value and vision to the venue.”

O’Sullivan added: “I’m incredibly excited to be joining such a transformational project at such a critical time, one that’s taking shape right here in London. It will be an incredible new landmark destination for the city, that will help to reshape the way we see and interact with conferencing, exhibitions, and the creative arts industry. I’m pleased to be joining the Olympia London and ASM Global family to develop what will be a showcase for the world. 

He said: “I have a real passion for creative disciplines, and it’s not often one gets to be involved with art, dance, theatre, and music at the same destination. It will be groundbreaking, something I know I’m really going to enjoy. Not to forget the amazing heritage Expo Halls that the wider estate will be built around.”

Olympia London has been a cultural and architectural landmark since opening its doors in 1886. Today, it is one of London’s busiest venues, and in recent years has attracted more than 1.6 million visitors and hosted over 200 events each year. As operator of the venue, the ASM Global team oversee management responsibility for the exhibition and events business as ASM continues to expand its footprint in Europe. O’Sullivan takes up his new role as CEO at Olympia London on 11 January 2024.


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