Middle East

SIAL Middle East now to be held at Abu Dhabi National Exhibition Centre from December 7 to 9

SIAL Middle East will now take place at Abu Dhabi National Exhibition Centre from December 7 to 9, 2021. The date has been moved from September to ensure wider international participation.

The food, beverage, and hospitality event will run concurrently with the Abu Dhabi International Date Palm Exhibition. It will be held under the patronage of His Highness Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Presidential Affairs, and Chairman of the Abu Dhabi Agriculture and Food Safety Authority (ADAFSA).

The date change has been agreed between Capital Events at ADNEC and key partners and exhibitors at SIAL Middle East.

H.E. Saeed Al Bahri Salem Al Ameri, Director-General of the Abu Dhabi Agriculture and Food Safety Authority, said: “SIAL Middle East is gaining importance and success year after year for its role in opening new business prospects for suppliers and buyers in one of the world’s fastest-growing food and beverage markets as well as enhancing the emirate’s position as a leading food and beverage hub. We are looking forward to another successful edition this December.”

What the date change means for SIAL Middle East

Speaking on the decision for the date change for SIAL Middle East, Humaid Matar Al Dhaheri, managing director and group CEO at the Abu Dhabi National Exhibitions Company, said: “SIAL Middle East 2021 and the Abu Dhabi National Exhibition Centre Date Palm Exhibition 2021 are some of the most important annual exhibitions ADNEC holds. We have co-operated closely with our partners across the public sectors in developing and enhancing the exhibitions’ calibre at both a regional and global level, alongside ensuring that these exhibitions are the most prominent international events in this critical sector. We will hold the two exhibitions in December, having implemented a raft of preventative measures and protocols, guaranteeing the health and safety of all visitors and exhibitors. The events will attract a wide range of local, regional and international exhibitors, alongside a plethora of visitors, decision-makers, experts, and industry professionals.

“ADNEC Group is immensely adaptable, allowing us to respond to changes across the business tourism sector, which is particularly pertinent given current global conditions. We do so in finding alternative solutions that protect our partners’ interests, enabling the success of all exhibitions and conferences organised by our company.”

The last SIAL ME was held in 2019 and featured more than 550 international and local hosted buyers. There were 23,000+ visitors over the three days of the exhibition, with more than AED7.2b in business deals signed.

Source: www.caterermiddleeast.com

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