UFI announces theme and speakers for its European Conference in Zurich

This year’s UFI European Conference & Event Directors Summit are set to take place in Zurich, Switzerland, 11-13 June 2024.

The over-arching theme of the European Conference will be this year’s ‘Five trends’, what UFI identifies as the exhibition industry’s most pressing challenges and opportunities:

  • Focus on the changing customer
  • Reinforcing our identity
  • Artificial Intelligence (AI) is here, and it’s a game changer
  • Climate crisis and sustainability
  • Industry consolidation and new players

You can read about these trends in more detail here.

The list of speakers for the Zurich conference includes: Stephane Garelli, professor IMD/University of Lausanne, Switzerland; Sophie Hundertmark, researcher and founder Hochschule Luzern, Hundertmark Gmbh, Switzerland; Oscar Cerezales, COO Asia Pacific, global executive vice-president Corporate Division MCI Group, Spain; Christina Kehl, entrepreneur and managing partner Swiss Fintech Association; Stefan Rummel, CEO Messe München, Germany; Juliane Jaehnke, managing partner and COO  agendum Schmitt & Jaehnke Partners, Germany; Stephan Forseilles, group head of technology & digital transformation, Easyfairs International Belgium; Anni Vepsäläinen, CEO Suomen Messut, Finland, and Enrico Gallorini, CEO GRS Research & Strategy and president Info Salons Italy.


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