UK venue ICC Birmingham has invested more than £3m (USD $7m) in venue technology over the last 12 months and has now unveiled its latest addition – a media wall to welcome delegates attending events.
Other technological upgrades to the venue have included new camera, audio and lighting rigs, as well as a new projector system. Back-of-house areas have also been refurbished along with the private dressing rooms for both Hall 1 and 4 to improve the behind-the-scenes experience for organisers and their VIPs.
Allan Boyle, conventions general manager at ICC Birmingham said: “It’s not just technology where we’ve listened to both client and delegate feedback. We’ve also installed new hydration stations across the ICC to keep delegates refreshed, hydrated and alert. This is in addition to our improved back-of-house facilities for organisers – putting the customer and delegate experience at the heart of what we do.”
The investment comes off the back of an extremely busy 12 months for ICC Birmingham. The venue has hosted more than 350,000 visitors to exhibitions, conferences, award ceremonies and graduation ceremonies.
Simon Whale, technical manager at ICC Birmingham said: “We’re keen to keep listening to our clients and reacting to their needs. For example, in recent times we have seen an appetite for hybrid and live-streamed events, which meant investing in our filming and streaming capabilities.”