The Experience Nagoya is set to become a key destination in Japan’s cultural and creative technology scene this summer with the launch of the Yokai Immersive Experience Exhibition.
This multi-dimensional showcase fuses ancient folklore with advanced immersive media, exploring Japan’s supernatural mythology through interactive installations, CG animation, and rare artifacts.
The creative team developed by the team behind the successful Ukiyoe Immersive Art exhibition, this new showcase represents a collaboration between digital artists, heritage institutions, and traditional craftsmen.
Institutional support: The exhibition is backed by the Nishio City Iwase Archives and the Yokai Art Museum in Shodoshima, both institutions with extensive expertise in preserving traditional Japanese narratives and visual art. Their involvement ensures historical integrity while enhancing the narrative depth of the experience.
Technology and design: Digital technology breathes new life into iconic yokai such as tengu, kappa, and other mythical beings from Japan’s rich folkloric tradition. Physical 3D models complement the digital content, offering tactile interaction and high-resolution craftsmanship that reinforces the exhibition’s storytelling power.
Cultural significance: The exhibition features historic ukiyoe prints by artists such as Kuniyoshi Utagawa, alongside themes like the Night Parade of One Hundred Demons and the ghost storytelling ritual Hyaku Monogatari Kaidankai. Cultural IP rooted in folklore continues to prove viable in the visitor experience economy, with yokai already deeply embedded in Japanese popular culture and increasingly recognised globally through anime, manga, and gaming.
Industry impact: This combination of physical and digital elements provides a compelling case study in how multi-format storytelling can create more layered, accessible experiences in museum and attraction environments. The exhibition aligns with Japan’s broader movement to commercialise cultural heritage through experience-based formats.
Source: www.exhibitionworld.co.uk