Messe Frankfurt suggests the show is acclimatising to a new age of trade fair experiences with its S.E.T. (Sourcing, Training and Entertainment) of upgraded activities. The show’s business matching service, Match Up, aims to bring together optimised processes, people, and expertise to stimulate market growth in the international automotive community.
Malaysia’s automotive industry contributes 4% of Malaysia’s GDP and employs 700,000 workers. Messe Frankfurt argues that with local policies presenting favourable conditions to stimulate market growth in the automotive supply chain, the country’s position plays a significant role in its overall industrial transformation, digitalisation, and electrification.
Fiona Chiew, deputy general manager of Messe Frankfurt (HK) Ltd, said: “As the automotive industry kicks into gear, it is crucial that players take advantage of Automechanika Kuala Lumpur’s connections in Match Up, in addition to its other wider media resources. The service opens up more communication channels for companies looking to expand into markets like Africa, Asia, Europe, the Middle East, North America, Oceania and South America. Through this, professionals will be able to identify business prospects and discuss new tools, technologies and management systems in the service sector.”