This week, it was announced that the Capital Exhibition Group, inaugurated in Beijing on Aug. 2, will serve as a specialized operator for the China International Fair for Trade in Services (CIFTIS). The group is expected to improve the market-oriented operation of the CIFTIS event and further strengthen its brand building.
Over the years, Beijing’s exhibition industry has seen steady growth with a number of large-scale forums and conventions held in the city. As the capital plans to build itself into a global center for exhibitions and consuming activities, more opportunities have emerged there for investors at home and abroad.
Founded on a mixed ownership model, the group will make full use of the advantages of its investors. This includes the advanced digital technology services of JD.com, the high-level human resources of GL Events, the supporting services of Beijing Tourism Group, and the location advantages of Shougang Group.
The group’s predecessor, Beichen Convention and Exhibition, is also one of China’s leading exhibition operators. It has provided services for the Asia-Pacific Economic Cooperation (APEC) summit, the G20 Hangzhou Summit, and the CIFTIS, to name a few.
The restructuring and reorganization of the group will not only foster Beijing’s economic growth, fueled by the exhibition industry, but also help set up a reform model for state-owned enterprises, said Zhang Guilin, head of the State-owned Assets Supervision and Administration Commission of People’s Government of Beijing Municipality.
Given that this year’s CIFTIS kicks off in less than a month, the group is currently focused on working to improve the event’s market-oriented operations, provide specialized services, attract investment and exhibitions, and furnish it with more digitalized facilities.
Apart from the CIFTIS, the group is expected to undertake other major national and global exhibitions and provide high-quality services in accordance with Beijing’s construction of “two zones” and its function as a major exhibition platform.