Easyfairs Nordic has announced that it has taken full ownership of Nordic Live Expo. Easyfairs Nordic was already a shareholder and long-term strategic partner in the company. The acquisition now marks another step in Easyfairs’ ambition to strengthen its position in the region (Sweden, Finland, Norway, Denmark).
Nordic Live Expo has established a strong position through its events and has a track record of successfully launching new events. Its portfolio is closely aligned with Easyfairs’ long-term strategy and Easyfairs has said it will continue to support Nordic Live Expo in launching events across the Nordic region.
The acquisition also supports the development of Easyfairs’ presence in several high-growth sectors, with nationally leading events including Stockholm Tech Show, Oslo Tech Show, Energimässan and Lösningar för Offentlig Sektor.
By moving to full ownership, Easyfairs will be able to support Nordic Live Expo’s next phase of growth through its international network, technology platforms, operational systems and experience in developing leading event brands.
Henrik Johansson, CEO of Easyfairs Nordic, commented: “Taking full ownership of Nordic Live Expo is a natural and very positive next step for us. As an existing shareholder, we have already had the opportunity to see the strength of the business, the quality of the team and the value the events create for their communities. We also greatly admire what Nordic Live Expo has achieved since its inception, especially its strong ability to successfully launch new events. This acquisition strengthens our position in the Nordics and gives us an even stronger platform for future growth. We look forward to continuing to support the team’s entrepreneurial ambition to launch events across the Nordic region.”
Susanne Hallencreutz, CEO of Nordic Live Expo, added: “Easyfairs has already been an important part of our journey, so this feels both natural and exciting. We share the same belief in building strong niche B2B events that really serve their communities and continue to develop with the market. Having Easyfairs as full owner gives us even better opportunities to grow the business and build on what we have created so far.”
Source: www.exhibitionworld.co.uk
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