US-based event organiser Emerald Holding has announced its fifth acquisition of 2025, that of Toronto-based Generis Group, a leading producer of B2B executive summits. The latest acquisition brings the combined transaction value of this year’s Emerald deals to $220m.
This latest acquisition can be seen as part of a push by Emerald to expand into high-growth verticals.
Generis hosts 11 events annually in the US and six in Europe, engaging senior decision-makers through insight-driven formats, peer-to-peer connections, and curated one-to-one meetings. With digital advertising facing fatigue, Emerald says it is meeting growing demand for high-impact, in-person experiences that marketers increasingly prioritise.
Hervé Sedky, Emerald CEO
“Hervé Sedky, CEO and president of Emerald described the acquisition as “a strategic step in expanding Emerald’s presence in delivering proven, executive-level experiences across the US and Europe,” said. “These formats consistently deliver the highest satisfaction scores in our event portfolio and represent a key growth engine for the business. With the addition of Generis, Emerald will now host more than 50 executive summits annually – underscoring the strength, scale, and value of our offering. Together, we’re unlocking new opportunities to deepen executive relationships and drive sustained, long-term growth.”
Founded in 2014 by Francesco Scalzo, Jason Cheddie, and Nadim Allidina, Generis has established itself as a leader in high-impact, peer-to-peer executive summits. The company engages senior leaders with curated events across key verticals, including supply chain, manufacturing, packaging, digital transformation, and life sciences.
“We are incredibly proud of what Generis has achieved over the past decade,” said Francesco Scalzo, CEO of Generis. “We believe Emerald’s expertise will empower Generis to scale our impact even more rapidly and reach new heights, while staying true to what has made our events valuable to senior executives. Together, we’ll redefine what exceptional looks like in the executive summits space.”
Source: www.exhibitionworld.co.uk
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