Michael Dehn has been confirmed as the new managing director of Messe Frankfurt South Africa. He starts on 1 October this year and succeeds Joshua Low, who has decided to step down.
Dehn, aged 43, has more than two decades of trade show experience. Before becoming general manager of Messe Frankfurt India in September 2018, he worked for Messe Frankfurt Middle East for 16 years, serving as group exhibitions director, in charge of the entire exhibition portfolio. Dehn began his training in 1998 as a dual student at Messe Frankfurt, which was completed in 2001 with a bachelor’s degree in business management at the Baden-Württemberg Cooperative State University (DHBW) in Ravensburg, Germany.
Detlef Braun, member of the board of management at Messe Frankfurt, said: “In Michael Dehn, we have found an excellent expert from our own ranks who brings with him extensive international trade fair expertise from his management positions in our subsidiaries.”
Braun added: “We greatly appreciate Joshua Low’s successful work, especially in these challenging pandemic times. During his time at the subsidiary, Joshua Low oversaw the growth of the subsidiary, from two trade fairs in 2017 to over eleven in 2021. He has made a significant contribution in building a strong team and growing the reputation of the subsidiary in the local market.”