UK-based international exhibition organiser Nineteen Group has announced its third acquisition this week, with SubSummit, the US event for technology-enabled subscription commerce joining the fold. The event, brings together 1,600+ senior leaders across retail, DTC and SaaS.
SubSummit will continue under its existing brand, led by founders Christopher George and Paul Chambers, with the next flagship edition taking place in Kansas City, 13–15 May, 2026.
“SubSummit is a well-established event with a clear focus and a highly engaged audience,” said Mary Larkin, president, Nineteen Group Americas. “It strengthens Nineteen Group’s US presence and fits naturally within our portfolio of category-leading retail and commerce events focused on transformation and technology.”
Founded in 2016, SubSummit was created to serve founders and operators building recurring-revenue businesses across DTC, SaaS, and subscription-enabled commerce.
“From the start, SubSummit has been about creating a focused, high-quality experience for operators,” said Christopher George, co-founder & CEO of SubSummit. “Joining Nineteen Group allows us to scale the flagship event thoughtfully and, over time, explore opportunities to bring the SubSummit brand to new audiences and markets.”
“This next phase is about executing at a higher level while staying true to what makes SubSummit work,” said Paul Chambers, co-founder & COO of SubSummit. “Nineteen Group brings the experience and scale to support our growth, without changing the fundamentals of the SubSummit experience.”
Peter Jones, CEO, Nineteen Group, added: “This acquisition reflects our approach to supporting strong, founder-led events and helping them grow sustainably within the Group.”
The acquisition supports Nineteen Group’s continued expansion in the US across its core verticals, including retail. Nineteen Group was advised by Plural Strategy on the transaction and is backed by Phoenix Equity Partners.
Source: www.exhibitionworld.co.uk
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