UFI, The Global Association of the Exhibition Industry, is inviting exhibition organisers, venue operators, and service providers worldwide to have their work globally recognised by entering the association’s 2026 UFI Awards.
This year’s six award categories were chosen by industry experts from the UFI Working Groups, and designed to reflect the industry’s most relevant challenges and opportunities.
The 2026 award topics include:
- Digital Innovation Award:Creating Better Event Experiences through Digital Innovation
- People & Culture Award:Strengthening Internal Relationships and Collaboration
- Industry Partners Award:The Biggest Lesson Learnt: From Zero to Hero
- Marketing Award:Excellence in AI-Driven Marketing
- Operations & Services Award:Operational Excellence Under Pressure
- Sustainable Development Award:Best Carbon Reduction Initiative
The UFI Awards programme has been recognising best practices and outstanding achievements in the global exhibition industry since 2011.
The competition is free to enter and open to all exhibition professionals, whether or not they are UFI members. Organisations can apply in multiple categories, but the same project or show cannot be submitted for more than one category.
Chris Skeith OBE, UFI CEO and managing director, said: “The UFI Awards celebrate the powerful ideas, initiatives, and innovations from our global community.
“By showcasing these best practices, they encourage the exhibition industry to keep evolving, adapting, and building a more resilient future.”
Winners in each category will receive their awards at an official ceremony and present their initiatives during the 93rd UFI Global Congress, to be held in Bahrain, 2-5 November 2026.
The deadline to submit an entry is 1 May 2026. To find detailed information about each 2026 UFI Award category, including how to apply, visit: www.ufi.org/awards
Source: www.exhibitionworld.co.uk

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