Germany visitor registration and ticketing specialist, Aditus GmbH, has made the leap to the Middle East via a new subsidiary in Dubai.
The Hanover-based company, having founded the Dubai office in the middle of last year, is now officially licensed as a ticketing provider in the United Arab Emirates.
The company says it has plans to expand further into this region and that Dubai is the first step.
The Dubai World Trade Center is already a customer. “We are proud to receive so much positive feedback for our products and solutions on the international stage,” says Aditus COO Sebastian Grein.
Aditus considers itself an innovator in the digitalisation of the trade show industry and the company claims its systems can facilitate digitalised admission with automated badge printing as a one-stop solution in less than three seconds.
Aditus says it has enabled fast admission of almost half a million visitors at construction machinery show bauma 2022 and also registration at Digital X 2022, a very different large event and festival model which spanned several districts of Cologne and demanded a high degree of flexibility in terms of admission control as well as the coordination of digital services.
“We not only support the organisers during the event but also contribute an active part to the event marketing,” says Grein, adding that digital social cards make it easy for every visitor to share their event visit on social media, to network and to support the entire event.
“We are encouraged to continue on the path of internationalisation,” Grein adds. “The groundwork has been laid and the first employees have moved into their new headquarters – centrally located next to the Dubai World Trade Center.”
Photo: Luisa Schüth (project manager Dubai), Lorenz Habenicht (system engineer Dubai) and Sebastian Grein (COO Aditus) in front of the new Dubai office complex